Toby Ritt

GovTech and public safety SaaS operator with over 20 years of experience building and scaling mission-critical software platforms across Fire, EMS, and government health systems.


Specialties: Sales leadership and go-to-market strategy, EMS and Fire SaaS, license-to-SaaS conversion, federal and state government relationships, partnerships, product positioning, and market development. Track record of delivering results for founders and private equity investors unmatched in the Fire and EMS SaaS market.

 

  • 2006-2021
  • Sales leadership at ImageTrend, Inc., culminating in a License-to-SaaS sales conversion that led to a strategic investment from Welsh, Carson, Anderson & Stowe.
  • 2021-2024
Sales leadership at First Due, a period culminating in Deloitte Technology Fast 500 recognition and a strategic investment from JMI Equity.
  • Since 2026
  • CEO and Chief Advisor, T2P, LLC.

 

LinkedIn Profile Toby Ritt

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